Don’t Let it Drop – PSA-a-thon Series
Are you ready for your daily dose of H20 packaged into a handy-dandy Public Service Announcement (aka PSA)? Well, I hope so…
Today’s PSA is from WaterAid. It was created to encourage world leaders to make toilets a priority at the upcoming UN Millennium Development Goals (MDG) Summit in September 2010. Musicians playing at Glastonbury Festival were featured in the PSA.
Ten years ago, United Nations member states agreed to achieve eight MDGs by 2015 to end global poverty. MDG No. 7 includes a target to reduce – BY HALF – the number of people without safe drinking water and basic sanitation.
“There are just five years to go and targets in Sub-Saharan Africa for water continue to fall behind but, most shockingly, the aim of halving the proportion of the world’s population without adequate sanitation is almost 200 years behind target.” – WaterAid
See the recent MDG Report 2010 for more information on the status of all targets.
But, wait, as a special up-lifting bonus today:
Water Aid hosted a film competition on YouTube for the ‘Don’t Let it Drop’ campaign. Competitors had only 48-hours to create a film. Watch the two winning entries here. Congrats, you two.
More PSA-maddness can be found covering rainwater harvesting in India, the LA Tap Project, a water-conservation campaign in Denver, the Tap Project 2009, Charity Water, and The World Cup, Water, and Sanitation.
Filed under: drinking water, film, outreach, PSA-a-thon Series, sanitation, united nations Tagged: mdgs, millenium development goals, psa-a-thon, toilets, wateraid 
